In accordance with the BCG matrix (Exhibit eleven), the organization’s recent product is often a Cash Cow but the company’s new solution, Quartz is a question mark. It will quickly enter into Canine matrix, if good internet marketing channel is not prepared by the corporation.

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At the same time, Mr. Marek was appointed the Senior Vice President of promoting in the corporate. However, shortly just after its productive diversification into fork-lift batteries, the revenue With this section started dropping steadily. Mr. Marek wanted to introduce some radical modifications in the marketing and branding of The brand new company although the proposal was turned down by the old-fashioned Mr. Jones.

5 million for the following two yrs to introduction and advertising. Nakamura would promote his “Chrysanthemum” manufacturer but would have to give unique illustration to SSW for five years at typical commission fees in addition to forego his profit margin toward shelling out back again with the $ one.five million.

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